Legal and Policies

Privacy Policy

Effective Date: April 26, 2026

Embolden Wellness & Counseling has been in operation since August 2025. This Privacy Policy was formally adopted on [date] and governs all website interactions from that date forward.

Embolden Wellness & Counseling ("I," "me," or "my") is committed to protecting your privacy. This Privacy Policy explains how I collect, use, and protect information when you visit my website and interact with my services.

This policy applies to all visitors of my website, including prospective and current clients. It does not replace the HIPAA-compliant Notice of Privacy Practices provided during the clinical intake process.

If you have questions about this policy, you can reach me at jen@emboldenwellco.com or by mail at 1515 Doctors Court, Watertown, WI 53094.

Information I Collect

Information you provide directly.
When you use the contact form on my website, I collect your name, email address, and any message you choose to share. This information is used solely to respond to your inquiry. Contact form submissions are received through Google Workspace, which I use under a signed Business Associate Agreement (BAA) in compliance with HIPAA standards.

Scheduling and clinical information.
If you become a client, additional information is collected through SimplePractice, my electronic health record and scheduling platform. SimplePractice maintains its own privacy and security standards in compliance with HIPAA. You can review their privacy policy at simplepractice.com.

Automatic data collection.
When you visit my website, certain information is collected automatically through cookies and tracking technologies, including Meta Pixel. This may include your IP address, browser type, pages visited, and how you arrived at my site. This information helps me understand how visitors interact with my website and improves the effectiveness of my advertising. See the Cookies & Tracking Technologies section below for more detail.

How I Use Your Information

I use the information I collect for the following purposes:

To respond to inquiries.
Information submitted through my contact form is used solely to respond to your message and, if appropriate, to schedule a consultation.

To provide clinical services.
Information collected through SimplePractice is used to manage scheduling, documentation, and communication related to your care.

To improve my website and marketing.
Information collected through cookies and Meta Pixel is used to understand how visitors interact with my website and to measure the effectiveness of my advertising. I do not use this data to make clinical decisions.

To comply with legal and ethical obligations. I may use or disclose information as required by law, licensing board requirements, or ethical guidelines governing mental health practice in Wisconsin.

I do not sell, rent, or share your personal information with third parties for marketing or commercial purposes. Information collected through this website is treated with the same care and discretion as clinical information.

Cookies and Tracking Technologies

My website uses cookies and similar tracking technologies to improve your browsing experience and to understand how visitors interact with my site.

What are cookies? Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and collect basic analytics data.

Meta Pixel. My website uses Meta Pixel, a tracking tool provided by Meta (Facebook/Instagram). Meta Pixel collects information about your visit — such as pages viewed and actions taken — and connects that data to Meta's advertising platform. This helps me understand the effectiveness of my ads and reach people who may benefit from my services. Meta's use of this data is governed by their own privacy policy, which can be reviewed at facebook.com/privacy.

Managing cookies. You can manage or decline non-essential cookies through the cookie banner displayed when you first visit my website. You may also adjust your browser settings to block or delete cookies at any time. Please note that disabling cookies may affect your browsing experience.

Your Privacy Rights

Embolden Wellness & Counseling has been in operation since August 2025. This Privacy Policy was formally adopted on [date] and governs all website interactions from that date forward.

Embolden Wellness & Counseling ("I," "me," or "my") is committed to protecting your privacy. This Privacy Policy explains how I collect, use, and protect information when you visit my website and interact with my services.

This policy applies to all visitors of my website, including prospective and current clients. It does not replace the HIPAA-compliant Notice of Privacy Practices provided during the clinical intake process.

If you have questions about this policy, you can reach me at jen@emboldenwellco.com or by mail at 1515 Doctors Court, Watertown, WI 53094.

Cookie Policy

This Cookie Policy explains how Embolden Wellness & Counseling uses cookies and similar tracking technologies on this website.

What I use cookies for.
I use cookies to understand how visitors interact with my website and to measure the effectiveness of my advertising. I do not use cookies to collect clinical or sensitive personal information.

Third-party cookies.
My website uses Meta Pixel, a tracking tool provided by Meta (Facebook/Instagram). Meta may place cookies on your device to connect your visit to my website with Meta's advertising platform. I do not control Meta's use of this data. For more information, visit facebook.com/privacy.

Your choices.
You can manage or decline non-essential cookies through the cookie banner displayed when you first visit my website. You may also adjust your cookie preferences at any time through your browser settings.

For more information about how I collect and use your information, please refer to my Privacy Policy above.

If you have questions about my use of cookies, contact me at jen@emboldenwellco.com.

Good Faith Estimate

Under the No Surprises Act, you have the right to receive a Good Faith Estimate of expected costs for mental health services before beginning care.

As a private pay practice, I provide Good Faith Estimates to all clients. To request one or ask questions about the cost of services, please contact me at jen@emboldenwellco.com.

For more information about your rights under the No Surprises Act, visit cms.gov/nosurprises.

Disclaimer

The content on this website is intended for informational purposes only and does not constitute therapy, counseling, or a therapeutic relationship. Visiting this website or submitting a contact form does not establish a client-provider relationship with Embolden Wellness & Counseling.

I am a Licensed Professional Counselor-In Training (LPC-IT) practicing under supervision in the state of Wisconsin. Services are provided exclusively to residents of Wisconsin.

This website is not monitored outside of regular business hours. If you are experiencing a mental health crisis or emergency, please do not wait for a response. Instead:

  • Call 911 or go to your nearest emergency room

  • Call or text 988 (Suicide & Crisis Lifeline — available 24/7)

Additional crisis resources:

  • Crisis Text Line: Text HELLO to 741741 (24/7)

  • Trevor Project (LGBTQ+ youth): Call 866-488-7386 | Text START to 678678 (24/7)

  • Trans Lifeline: Call 877-565-8860

  • National Domestic Violence Hotline: Call 800-799-7233 (24/7)

  • RAINN (Sexual Assault): Call 800-656-4673 (24/7)

If you have questions about my services, please contact me at jen@emboldenwellco.com.

Changes To This Policy

I reserve the right to update this Privacy Policy at any time. When changes are made, the Effective Date at the top of this page will be updated accordingly. I encourage you to review this policy periodically. Continued use of my website following any changes constitutes acceptance of the updated policy.

If you have questions about any changes, please contact me at jen@emboldenwellco.com.